Chatbase vs SiteGPT: Which AI Chatbot Platform Is Better for Agencies?

Comparing Chatbase vs SiteGPT reveals two platforms built around a similar core idea — training AI chatbots on your own data — but with meaningfully different strengths and target audiences. Chatbase targets enterprise customer support teams that need compliance certifications and deep CRM integrations. SiteGPT is laser-focused on website-based customer support with seamless live-agent handoff. Neither platform was built for the agency reseller model. This comparison breaks down Chatbase vs SiteGPT across features, pricing, and real-world agency fit, then introduces Robofy as the stronger alternative for agencies that need full white-labeling, predictable flat pricing, and a genuine reseller infrastructure.

What is Chatbase?

Chatbase is an enterprise-focused AI chatbot platform that trains on website URLs, PDFs, and Notion documents. It integrates with 13+ tools including Slack, Zendesk, Salesforce, and Stripe, and is SOC2 Type II certified. Plans start at $19/month, with white-label branding requiring a $39/month add-on and a custom domain costing another $59/month. Its credit-based billing system (GPT-4 = 20 credits per response) creates variable costs that can be difficult to predict at scale. Chatbase is not designed for agency reselling.

What is SiteGPT?

SiteGPT is an AI chatbot platform specifically focused on website customer support. It trains chatbots by crawling website content and supports 95+ languages. SiteGPT integrates with Crisp, Intercom, and Zendesk and includes a human handoff feature that lets conversations escalate to a live agent when the AI cannot answer satisfactorily. Plans start at $39/month (billed annually) with a 7-day free trial. White-label options are limited, and SiteGPT does not have a dedicated agency reseller program or sub-account management for managing multiple client accounts.

Chatbase vs SiteGPT vs Robofy: Feature Comparison

The comparison shows that Chatbase and SiteGPT are both strong in their specific niches — enterprise integrations and compliance for Chatbase, focused website support with live handoff for SiteGPT. Robofy's advantage is in the agency-specific layer: full white-label included, dedicated reseller program, sub-account management, and zero per-conversation billing that lets margins stay predictable as client usage scales.

Pricing Comparison

SiteGPT's lower starting price looks attractive until you realize that agencies cannot build a proper white-label chatbot reseller business on it. Chatbase's higher starting cost includes enterprise features that most agencies don't need and still requires $98/month in add-ons for white-label branding. Robofy's flat fee includes all the agency-specific infrastructure both platforms lack.

Chatbase vs SiteGPT: The Verdict

Chatbase and SiteGPT serve genuinely different audiences. Chatbase is the right choice for an enterprise with Salesforce integration needs and SOC2 compliance requirements. SiteGPT is the right choice for a business that primarily needs a customer support chatbot with seamless live agent handoff on a tight budget.

For agencies that need to build a white-label chatbot reseller business, both platforms fall short. Neither has the reseller infrastructure, neither includes white-label branding as a core feature, and neither is designed for managing multiple branded client accounts at scale.

Why Robofy Is the Better Choice for Agencies

• Flat monthly reseller fee. No credit depletion, no usage spikes, no surprise monthly bills. Your cost is fixed.
• 100% revenue retention. Every dollar your clients pay goes to your agency. Robofy takes zero commission.
• Full white-label included. Custom domain, logo, branding, and branded client dashboard — all part of the reseller plan, with no add-ons.
• Sub-account management. Manage all client chatbots from a single agency dashboard. No juggling multiple logins or configurations.
• Built for agencies, not adapted for them. The Robofy reseller program was designed from the ground up for the agency reseller use case.