Conversation Intelligence + Customer Feedback

Understand every AI conversation. Measure how customers felt about it.

Your AI agent has conversations every day. Robofy helps you learn from every one. Analyze what customers needed, whether the conversation reached a resolution, where your agent struggled, and how visitors rated the experience, all in one place.

Move beyond chat volume and transcripts. Robofy combines AI-powered conversation intelligence with direct customer feedback, so your team can see the pattern, investigate the session behind it, and make the next conversation better.

Customer Conversation

“Does your Enterprise plan support SSO? I couldn't find this on your website.”

AI agent: “I don’t have enough information to confirm that.”

AI summaryCustomer needs Enterprise SSO details.
Failure reasonMissing knowledge
Improvement suggestionAdd SSO details to the knowledge base
Customer rating · 1–5 stars☆ ☆ ☆ ☆ ☆Direct visitor feedback
Understand intent, sentiment, and outcomesCollect 1–5 ratings and optional comments in web chatReview feedback with the conversation behind it
See both sides of the conversation

AI can explain what happened. Your customer can tell you how it felt.

There are two valuable ways to learn from an AI conversation. The first is what the conversation reveals: the customer’s intent, sentiment, outcome, topics, failure reasons, and recurring patterns. The second is what the customer chooses to say about the experience: a rating and, when they provide it, written feedback.

Neither signal replaces the other. Intelligence helps your team interpret interactions at scale. Feedback brings the customer’s own voice into the review. Together, they make it easier to decide what deserves attention.

Conversation Intelligence

Understand what happened in the session and what keeps happening across your customer conversations.

  • What did the customer need?
  • Did the conversation appear resolved?
  • What question, topic, or failure reason appeared?
  • Is the same issue showing up again?

Customer Feedback

Give web-chat visitors a simple way to rate a completed experience and add an optional comment.

  • What score did the visitor give the conversation?
  • Did they leave written feedback?
  • Which session should the team review next?

Intelligence finds the pattern. Customer feedback helps you validate where to look closer.

AI conversation analytics

What is conversation intelligence for AI agents?

Conversation intelligence for AI agents is the use of AI to analyze customer conversations and turn them into structured, reviewable insights. Instead of treating every chat as an isolated transcript, Robofy helps your team understand why customers contacted you, how the conversation appeared to progress, and what your agent may need to improve.

Robofy can generate session-level information such as Primary Intent, Sentiment, Resolution Status, AI Summary, Failure Reason, and Improvement Suggestion. It can also surface insight-level details such as Category, Severity, Customer Question, Insight Text, and Topic. Across conversations, your team can explore recurring themes and patterns.

Conversational AI talks to customers. Conversation Intelligence helps your team learn from those conversations.

A customer may ask about pricing and the AI agent may answer. Conversation Intelligence identifies pricing as the primary intent, helps your team review the sentiment and outcome, and connects that session with similar conversations. Customer feedback adds the visitor's own rating of that experience.

The Problem

Your AI agent is talking to customers. Can your team see what those conversations are telling you?

When an AI agent handles dozens or thousands of conversations, reading transcripts one by one does not scale. Message counts can tell you that customers are engaging, but they cannot reliably tell you why customers came, whether their needs were met, which questions repeat, or how the experience was received.

  • A conversation ends, but you do not know whether the customer got what they needed.
  • The same product or support question appears again and again, but the pattern stays hidden in transcripts.
  • A customer leaves a poor rating, but the team cannot understand the conversation without finding the session manually.
  • Your agent misses a business detail, but there is no clear path from the missed answer to the knowledge you should add.
Conversation ends☆ Rating receivedPattern detectedImprovement identified

Robofy connects what happened in the conversation with what the customer chose to say about the experience.

Conversation signals

See the signals that matter after the chat ends.

Every completed interaction holds valuable clues. Robofy automatically surfaces key signals so your team can focus on what matters most.

Primary Intent

Understand customer intent

See the main reason customers start conversations, whether that is pricing, product information, technical support, complaints, booking, or the business-specific intents your team defines.

Outcomes

Measure conversation outcomes

Review sentiment and resolution status to understand how conversations appear to perform, rather than relying on volume alone.

1–5 Star CSAT

Hear direct customer feedback

Collect a 1–5 conversation rating in web chat and give visitors the option to leave a written comment when the interaction is ready to close.

Knowledge Gaps

Discover knowledge gaps

Find questions and topics where the agent may need better information, clearer instructions, or a more useful workflow.

Recurring Themes

Identify recurring patterns

Move beyond a single session by grouping similar insights into broader customer themes your team can investigate.

Full Transcript

Review the evidence

Open the rated or analyzed conversation when you need to understand the exact exchange behind a dashboard signal.

How It Works

From AI conversation to customer insight to a better next response.

Robofy turns scattered conversation activity into a repeatable learning loop. Your team can set the context, review what happened, compare direct feedback with intelligence, and improve the agent where the evidence points.

Step 1 of 5

Set what matters

Configure the context that helps Robofy interpret future conversations for a particular AI agent. Define the business-specific Primary Intents and Categories your team cares about, and customize the display labels your team uses for Sentiment, Severity, and Resolution.

Step 2 of 5

Have the conversation

Customers ask questions through your AI agent. The agent handles the interaction while Robofy records the session your team can later review.

Step 3 of 5

Generate intelligence

Robofy structures the available conversation intelligence: what the customer wanted, how the interaction appeared to go, what topics and categories appeared, and where the agent may need improvement.

Step 4 of 5

Collect web-chat feedback

When feedback collection is enabled for web chat, the AI agent can present a rating card after the conversation has naturally reached a useful close. The visitor can choose a 1–5 score and may add an optional comment.

Step 5 of 5

Review and improve

Use the dashboard to identify a trend, a poor rating, an unresolved outcome, or a recurring theme. Open the underlying session, inspect the conversation, and use the evidence to improve your knowledge, instructions, or operational process.

Structured AI Conversation Insights

See how Robofy turns a conversation into intelligence your team can use.

A transcript tells you what was said. Structured conversation intelligence helps your team understand what it means. Robofy helps organize the relevant signals from a conversation so you can review the reason, outcome, and next improvement without losing the original customer context.

Signal 1 of 5

Intent

The customer asks whether Enterprise supports SSO. Robofy identifies the primary intent as Enterprise Features.

Customer conversationScanningExtracted
Customer

“Does Enterprise support SSO?”

AI Agent

“I don’t have enough information to confirm that.”

AI analysis
IntentEnterprise Features

Unresolved Enterprise SSO question · Poor rating · Add SSO information

Customer satisfaction, in context

Give customers a simple way to rate the conversation, then give your team the context to act on it.

The best time to ask for feedback is when a customer has received a useful outcome, not while they are still trying to get help. Robofy lets you enable feedback collection for an AI agent and define the guidance that tells the agent when to show the rating card in web chat.

For the visitor, the experience stays simple: choose a score from 1 to 5 and, if they want, leave a comment. For your team, each rating becomes a practical review point that can lead back to the conversation behind it.

A clear visitor experience

The web-chat rating card asks a plain question, such as “How was your experience today?”, with five stars and an optional feedback field.

A satisfaction view for the team

Review Average CSAT, total ratings, ratings with written feedback, score-only responses, the 1–5 distribution, and recent ratings for the selected period.

A route to the session

Filter recent ratings by score and open the linked session when a comment or score needs closer investigation.

Robofy web chat Example
Visitor feedback

How was your experience today?

Choose a rating to see the visitor state.

Choose a star to try the rating card. This is a preview.

Available in web chat when feedback collection is enabled and the AI agent presents the card. WhatsApp conversations do not receive the rating card.

AI Agent Analytics

See the customer signal. Understand the conversation behind it.

The Robofy dashboard brings Conversation Rating and Conversational Intelligence into the same workspace. Satisfaction data tells you how visitors rated the experience. Intelligence helps your team understand the reasons, outcomes, questions, and patterns around the conversations worth reviewing.

Conversation Rating

Illustrative data · Last 30 days
4.2/5Average CSAT

240 Total ratings

86 With written feedback

154 Score-only responses

5 ★144
4 ★48
3 ★24
2 ★12
1 ★12

Conversation Intelligence

2,847Total SessionsConversations in the selected period.
2,591AI AnalyzedSessions processed through conversation intelligence.
64%Customer SentimentPositive or neutral conversations, with negatives ready to inspect.
71%Resolution RateConversations reaching a successful outcome.

Primary Intent Distribution

See which reasons for contacting your AI agent appear most frequently.

  • Pricing
  • Support
  • Enterprise
  • Integrations

Category Distribution

Understand which business-defined categories appear across your customer conversations.

  • Knowledge Gap
  • Lead Interest
  • Objection
  • Complaint

Failure Reasons

Why conversations miss the desired outcome.

Customer Topics

Subjects appearing across analyzed interactions.

Recent Insights

Intent, outcome, sentiment and improvement suggestions.

Recurring Themes

Patterns grouped from similar insights.

A one-star rating is an important signal, but it is not a diagnosis. Open the session, read the exchange, and use its available intelligence to determine what your team should do next.

Find what your AI agent does not know yet.

An AI agent cannot answer every question perfectly on day one. The important question is whether your team can recognize the gaps that matter and improve them before the same issue frustrates more customers.

Robofy helps you investigate unresolved outcomes, failure reasons, customer questions, and recurring topics. When direct feedback is available, a poor rating or a written comment can add urgency and customer context to the pattern your team sees.

Customers repeatedly ask whether Enterprise supports SSO. Several sessions show an unresolved outcome and a missing-knowledge failure reason. One visitor rates the conversation poorly and comments that they still need the answer. Your team now has a clear improvement: add accurate SSO information to the agent’s knowledge and review the updated response.

Turn missing answers into better AI knowledge.

  1. 1Identify the unanswered or weakly handled question.
  2. 2Verify the right business information with the responsible team.
  3. 3Improve the agent’s source knowledge, instructions, or connected workflow, then monitor future conversations.

Understand the conversation. Then understand the pattern.

Session-level review

Open one conversation when you need to see the exact customer question, agent response, available intelligence, and rating or feedback tied to that session.

Cross-conversation learning

Look across many sessions to see which intents, categories, topics, failure reasons, ratings, and themes deserve attention at a team level.

One conversation can tell you what happened. A pattern tells you where to invest.

Your business decides what matters

Configure intelligence and feedback around the job each AI agent does.

A sales agent, support agent, and booking agent should not be measured by the same vocabulary or the same definition of success. Robofy lets you configure Intelligence Settings per AI agent, so your team can provide business context, define preferred Primary Intents and Categories, and choose the display labels it uses for Sentiment, Severity, and Resolution.

For web-chat feedback collection, Rating Settings lets your team enable or disable the rating experience and provide the instruction that tells the agent when it should ask for feedback.

Business Context

Give intelligence the context it needs to interpret conversations for this agent.

Primary Intents and Categories

Guide the classifications your team uses for customer reasons and insight types.

Display Labels

Customize the workspace labels for sentiment, severity, and resolution without changing the underlying classification.

Feedback Collection

Enable or pause the web-chat rating card and guide the agent to ask at a natural close.

Intelligence Settings
Business context
Enterprise sales and product questions
Primary intents
Pricing · Enterprise Features · Support
Categories
Knowledge Gap · Product Interest
Display labels
Not Resolved → Open Need
Rating Settings Web chat
Feedback collection
Enabled
When to ask
Invite feedback when the conversation has naturally reached a useful close.
Visitor response
1–5 stars and an optional comment

Configure each agent for the conversations it is responsible for.

Who Uses Conversation Intelligence?

One conversation dataset. Different questions for every team.

For CX Leaders

Understand contact reasons, satisfaction signals, recurring friction, and experience patterns across the customer journey.

For Customer Support Teams

Find unresolved conversations, negative feedback, failure reasons, and knowledge gaps without reviewing every chat.

For Product Teams

Discover recurring requests, objections, questions, and feedback that reveal unmet needs or unclear product information.

For AI Agent Owners

See where the agent performs well, where customers struggle, and what the next improvement should address.

For Sales Teams

Identify pricing questions, product interest, enterprise requirements, and conversation feedback that affect buying intent.

Explore the Details

Explore the details behind every conversation signal.

Aggregate metrics tell you what is happening. Individual session intelligence helps you understand why.

Explore AI analysis and direct customer feedback:

Primary intentSentimentResolutionAI summaryFailure reasonImprovement suggestionCategorySeverityCustomer questionTopicRecurring themeAverage CSAT1–5 score distributionWritten feedbackRecent ratingsRating settings

Then open an individual conversation to see intelligence such as Primary Intent, Sentiment, Outcome, AI Summary, Improvement Suggestion, Category, Severity, Customer Question and Extracted Insight.

Hover or focus to pause. Swipe to explore on mobile.

In Action

Watch one conversation become a clear next step.

Robofy AgentRobofy Agent
Customer

"Does your Enterprise plan support SSO? I couldn't find anything about it on your website."

AI Agent

"I don't currently have enough information to confirm whether SSO is available."

Customer

"That's a dealbreaker for us. We need SSO for our compliance requirements."

AI Agent

"I understand SSO is important for your compliance needs. Unfortunately, I don't have the specific Enterprise plan details to confirm this. Would you like me to connect you with our sales team?"

Customer

"Yes, and can you also tell me if there's an API available for Enterprise?"

AI Agent

"I don't have specific details about Enterprise API access either. I recommend reaching out to our sales team for complete Enterprise plan details including SSO and API capabilities."

Visitor feedback · after the conversation

How was your experience today?

★ ☆ ☆ ☆ ☆

“I still need the SSO answer.”

Conversation Intelligence

Primary Intent
Enterprise Features
Sentiment
Neutral
Outcome
Not Resolved
Category
Knowledge Gap
Severity
Medium
Topic
Enterprise SSO
Summary
Customer asked whether SSO is available for Enterprise accounts, but the AI agent did not have enough knowledge to confirm it.
Improvement Suggestion
Add Enterprise authentication and SSO information to the knowledge base.
Team review
Review SSO answer: unresolved session with negative feedback.

Now imagine similar questions appearing repeatedly. Robofy's theme intelligence can group related insights so the team sees that Enterprise SSO is not just one customer's question, but a recurring topic worth investigating.

Illustrative conversation, AI analysis, and direct visitor feedback.

Without Conversation Intelligence

2,847 conversations

You know conversations happened. Understanding what they mean requires reading them manually.

With Robofy Conversation Intelligence
  • Pricing is one of the most common customer intents
  • Knowledge Gap appears repeatedly in product questions
  • Unresolved sessions can be filtered immediately
  • Similar customer issues become recurring themes
  • Improvement suggestions highlight what the AI agent may need next
Business-Specific Intelligence

Different Businesses Need Different Conversation Taxonomies

SaaS

PricingBillingIntegrationsSecurityTechnical SupportEnterprise Features

Manufacturing

Product InquirySpecificationQuotationDeliveryDealer RequestAfter-Sales Support

Hospitality

AvailabilityBookingCancellationAmenitiesPoliciesComplaint

Financial Services

Product InformationEligibilityDocumentationAccount SupportComplaintHuman Assistance

The intelligence model should reflect the conversations your customers actually have. That is why Robofy allows the configuration to be customized per AI agent rather than forcing a universal list of business intents.

Cross-Channel AI Conversation Analytics

Understand eligible AI conversations across website chat and WhatsApp.

Robofy

Website Chat

Analyze the conversations your AI agent handles on your website.

WhatsApp

Apply the same intelligence approach to customer interactions on WhatsApp.

Robofy supports AI-agent conversations on website chat and WhatsApp through the product’s session-processing pathway. Conversation Intelligence helps your team understand sessions available for analysis across those channels.

Customer ratings are collected in web chat only. The rating card is not shown in WhatsApp conversations.

FAQ

Frequently Asked Questions

Conversation intelligence and customer feedback, explained.

What is conversation intelligence for AI agents?

Conversation intelligence analyzes interactions between customers and an AI agent and turns them into structured insights. In Robofy, those insights can include primary intent, sentiment, resolution status, summaries, failure reasons, categories, topics, recurring themes, and improvement suggestions.

How is customer feedback different from Conversation Intelligence?

Customer feedback is the visitor’s explicit 1–5 rating and optional written comment. Conversation Intelligence is Robofy’s analysis of the session. They are complementary signals: feedback captures the customer’s direct view, while intelligence helps your team understand the interaction and patterns around it.

What does the Ratings dashboard show?

It shows Average CSAT, total ratings, the number of ratings with and without written feedback, a 1–5 score distribution, and recent ratings for the selected period.

Can I open the conversation behind a rating?

Yes. The Ratings workspace lists recent rated sessions and lets your team open the relevant session to review its conversation.

Where are ratings collected?

The current rating card is collected in web chat when feedback collection is enabled and the AI agent calls the feedback-collection tool. The current Rating Settings surface states that WhatsApp conversations do not receive the card.

Can I control when the agent asks for a rating?

Yes. Rating Settings lets your team enable or disable feedback collection and set the instruction that tells the AI agent when to show the rating card.

What does Robofy analyze in a conversation?

Robofy can generate Primary Intent, Sentiment, Resolution Status, AI Summary, Failure Reason, and Improvement Suggestion. Individual insights can also include Category, Severity, Customer Question, Insight Text, and Topic.

Can I create my own customer intents?

Yes. Each AI agent can have a preferred list of Primary Intents. Robofy uses these values while classifying sessions and can suggest a concise new intent when a conversation does not fit the configured list.

What is the difference between Primary Intent and Category?

Primary Intent is the main reason for the overall conversation. Categories apply to individual insights extracted within the conversation. A session therefore has one primary intent and may contain several insights with different categories.

Can I customize sentiment, severity, and resolution labels?

Yes. Robofy uses underlying classifications while Intelligence Settings lets your team customize the display labels used in the workspace.

Does changing Intelligence Settings update old conversations?

No. Configuration changes apply to future intelligence processing. Conversations that have already been analyzed retain their existing results, and there is currently no manual historical re-analysis function.

Does Conversation Intelligence automatically trigger Human Handoff?

No. Conversation Intelligence and Human Handoff are separate systems. Intelligence can identify signals such as sentiment, severity, and outcome, but those classifications do not automatically initiate a handoff.

Does Conversation Intelligence work with WhatsApp?

Website Chat and WhatsApp sessions currently use the underlying session-processing pathway used for Conversation Intelligence. The current web-chat rating card is separate and is not shown in WhatsApp conversations.

Does Conversation Intelligence consume AI message credits?

The current intelligence-processing pipeline does not deduct Robofy message credits. Credit deduction applies to AI chat messages rather than Conversation Intelligence processing itself.

Learn from every conversation

Turn every AI conversation into a better next conversation.

Your customers are already telling you what they need, where the experience falls short, and what your AI agent should learn next. Robofy gives your team the intelligence and direct feedback to listen closely, with the context to improve with confidence.

Start with the conversations you already have. Build the feedback loop your AI agent needs next.