Prepare personalised messages for your next WhatsApp broadcast. Create templates, submit them for Meta review, and use approved campaign templates with saved contacts or uploaded CSV/XLSX data.
Follow one message from its first draft to a personalised campaign. Explore each step to see how it comes together in Robofy.
1. Create
Choose a category and language, then bring your message together with text, variables, and buttons.
2. Review
Send your completed template for review. Follow its submission status while Meta checks your message.
3. Approval
See which templates are approved, pending, or rejected. Choose an approved message when you’re ready to build a campaign.
4. Audience
Use your saved Robofy contacts or upload a CSV/XLSX file to bring customer data into your campaign.
5. Variables
Connect template variables to customer fields or fixed values. Set supported fallbacks for missing details.
6. Send
Use your approved template and selected audience to prepare a personalised WhatsApp broadcast.
Hi Priya, your order RF-1842 is ready for delivery.
Track orderRobofy does not guarantee Meta approval. Meta reviews submitted templates and makes the final approval decision.
Robofy supports Marketing, Utility, and Authentication WhatsApp template categories so you can create messages based on their actual purpose.
Create templates for promotions, offers, product announcements, launches, reminders, and other marketing conversations.
Keep customers informed about transactions, orders, bookings, deliveries, appointments, and other service-related updates.
Create templates used for verification and one-time password flows. Authentication is a verification use case, not a promotional broadcast.
Meta reviews submitted templates and determines their final category and approval. Choose the category that matches the purpose of the message; Meta makes the final decision.
Configure the message structure, personalisation, and actions your customers will see - then submit for Meta review.
Hi {{first_name}}, your order {{order_number}} is ready.
Image, video, document or text header for supported template types.
Quick Reply, Visit Website, or Call Number. Available buttons vary by template type.
Marketing, Utility or Authentication, in the language you submit for Meta review.
Robofy checks supported configuration requirements before submission. Meta makes the final approval decision.
Manage your WhatsApp template library and quickly understand the approval status of each template.
| Template name | Category | Language | Media | Status |
|---|---|---|---|---|
| order_ready_noticeYour order is ready for delivery. | Utility | English | None | Approved |
| spring_collectionExplore the latest arrivals. | Marketing | English | Image | Approved |
| verify_login_otpVerification code. Do not share. | Authentication | English | None | Approved |
| appointment_reminderYour booking is tomorrow. | Utility | English | None | Pending |
| weekend_flash_offerLimited-time offer copy. | Marketing | English | Image | Rejected |
The template has been approved by Meta and can be used in supported sending workflows.
The template is currently awaiting Meta review.
The template was not approved and may need to be reviewed or revised.
This overview shows the templates associated with the selected WhatsApp Business Account.
Use the same approved template across your audience while automatically inserting the right customer information into every message. Approved campaign templates can be personalised using contacts stored in Robofy or customer data uploaded through CSV/XLSX files.
Select an approved WhatsApp template, then use contacts saved in Contact Management or upload a CSV/XLSX file.
When a spreadsheet is uploaded, match columns to Robofy contact fields. Then connect template variables to that data or a supported fixed value.
If {{first_name}} is unavailable, use “Customer”. Fallbacks keep mapped values defined.
The same approved template becomes a different message for each recipient, then continues into the WhatsApp Broadcast Campaign workflow.
Only templates that have passed Meta review are ready for sending workflows.
Spreadsheet “Customer Name” → First Name, “Mobile” → Phone Number, “Order ID” → a custom contact field.
After mapping, the approved template can be used in the WhatsApp Broadcast Campaign workflow.
Product facts about WhatsApp Business message templates, variables, and Meta approval.
A WhatsApp message template is a reusable message format submitted to Meta for approval. Templates can contain supported text, variables, media, and interactive components depending on their category.
Robofy supports Marketing, Utility, and Authentication templates. The category should match the purpose of the message, and Meta makes the final category and approval decision.
Yes. You can add variables to supported template content and map those variables to customer information when preparing a campaign.
Yes. You can use contacts stored in Robofy Contact Management or upload customer data using CSV/XLSX files.
When customer data is uploaded, spreadsheet columns can be mapped to the corresponding Robofy contact fields. Template variables can then be mapped to those contact fields or supported fixed values.
For supported contact-field mappings, you can configure fallback values so the message has a defined replacement when customer data is unavailable.
Yes. Template Management shows templates according to their status, including Approved, Pending, and Rejected. You can also sync templates associated with your WhatsApp Business Account.
No. Robofy helps validate supported template requirements before submission, but Meta reviews templates and makes the final approval decision.
Build your message, personalise it with customer data, track Meta approval, and use approved templates in your WhatsApp campaigns.
