11 Best Whitelabel Chatbot Platforms Compared (2026)

For digital agencies in the US and UK evaluating whitelabel chatbot platforms in 2026, the market has expanded considerably. The harder problem is finding a platform that is actually built for the agency reseller model rather than retrofitted from a direct-to-consumer product.

This comparison covers 11 whitelabel chatbot platforms in detail. Each one is assessed on the criteria that matter to agencies running client portfolios: white label depth, pricing model and margin structure, AI quality, and client account management. Pricing is shown in both USD and GBP throughout, because the margin math looks different depending on where your agency operates. Robofy is reviewed first because it leads on every metric that matters for a growing chatbot reseller business.

What to Look For in a Whitelabel Chatbot Platform

Before reviewing each platform, here are the five criteria used throughout this comparison. These apply whether you are running an agency in Chicago, London, Manchester, or Miami.

Complete white labeling. Your logo, your subdomain, your email domain, and no trace of the underlying provider anywhere the client sees. Partial white labeling, where the provider name still appears in footers or system emails, undermines the agency model entirely. When a client spots it, the first question is why they are paying you instead of going direct.

Flat fee over commission. Some whitelabel chatbot platforms take a percentage of what you charge your clients. That model works against you as you grow. With 20 clients each paying $200/month (or £150/month for UK agencies), a 30% commission costs you $1,200 or £900 every month for doing nothing new. A flat monthly reseller fee means your margins improve with every new client rather than shrink.

AI quality and accuracy. A chatbot that makes up answers costs you clients. The AI must learn from each client’s own website content and decline to guess when it does not have reliable information. This is not a given on every platform.

Client management tools. When you have 20 or 30 clients, you need a dashboard that lets you create accounts, set limits, and monitor performance without manual work or support tickets to the provider.

Channel and integration coverage. US clients frequently ask about HubSpot, Salesforce, and Zapier. UK clients ask about WhatsApp Business, WordPress, and booking systems. The more integrations a whitelabel chatbot platform covers natively, the fewer awkward conversations you have during the sales process.

With those criteria in place, here is how the 11 platforms compare.

1. Robofy

Best for: US and UK agencies building a scalable whitelabel chatbot business with full brand control and predictable costs.

Robofy is the best whitelabel chatbot platform for agencies that want to run a proper reseller operation rather than cobble together a partial solution. Every part of the client experience, from the login portal to system emails to the embedded chat widget, carries your brand. There is no Robofy branding anywhere a client sees.

White labeling depth. Clients log in at your subdomain (for example, app.youragency.com or app.youragency.co.uk). All system emails come from your domain. The chat widget shows your client’s brand. The reseller dashboard shows your logo. There is no “Powered by Robofy” footer, no watermark, and no third-party name in any client-facing screen.

Pricing model. Four flat monthly tiers: Accelerator at $97/month (approximately £76/month) for up to 10 client licenses, Growth at $127/month (approximately £100/month) for up to 15 licenses, Pro at $137/month (approximately £108/month) for up to 20 licenses, and Enterprise at $149/month (approximately £117/month) for unlimited licenses. You keep 100% of what your clients pay. There is no commission, no revenue share, and no per-client charge on top of the plan fee. The platform cost stays fixed whether you have 5 clients or 50.

AI quality. Point the platform at a client’s website URL and it crawls the pages, learns the content, and trains itself to answer customer questions accurately. A dental clinic in Birmingham or a real estate agency in Austin gets a chatbot that answers questions using the client’s own words, pricing, and services. The AI declines to answer questions outside the scope of the content it was trained on rather than guessing.

Beyond FAQ bots. Robofy agents handle multi-turn conversations, qualify leads, book appointments, and connect with CRM and booking systems. For US agencies whose clients use HubSpot or Salesforce, and for UK agencies whose clients use booking platforms, these integrations are included in the plan.

Client management. The reseller dashboard lets you create sub-accounts, assign licenses, set usage limits per client, and view analytics across your entire portfolio from one screen. Everything that would otherwise require a support ticket is handled inside the dashboard in minutes.

Integrations. WhatsApp, WordPress, Shopify, Wix, WooCommerce, Zapier, HubSpot, Slack, and Facebook Messenger are all included at no extra cost.

US and UK compliance. All data is hosted in EU Ireland. For UK agencies, this satisfies UK GDPR data residency requirements under ICO guidance, even post-Brexit. For US agencies selling to enterprise clients, EU hosting with a DPA available covers most procurement compliance requirements. This is standard across all plans, not an add-on.

Billing currency. Robofy accepts billing in USD and GBP, which matters for UK agencies managing expenses in sterling.

Free to join. The program has a free entry tier that includes a custom subdomain, white label branding, and basic chatbot functionality. US and UK agencies can evaluate the platform and build a live demo before committing to a paid plan.

For the full breakdown of how the reseller program works, earnings potential, and step-by-step setup, see the Robofy whitelabel reseller program complete overview.

Verdict: The strongest whitelabel chatbot platform for agencies in the US and UK in 2026. Full white labeling, flat fee pricing, complete client management tooling, and an AI that trains on real client content. Starts at $97/month with 100% revenue retention.

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2. Botsify

Best for: Agencies wanting a white label option with live chat handoff capability.

Botsify has been in the chatbot market for several years and offers a white label program. The platform supports chatbot building through a visual interface and includes live chat handoff, which lets a human agent take over a conversation when the bot cannot handle it.

White labeling. Botsify’s white label depth varies by plan. Full white labeling with your own domain is only available on the agency-level plan, which sits at the top of their pricing structure.

Pricing model. Entry-level plans are priced for direct business users. The agency and white label plans are significantly more expensive and include per-client charges in some configurations, which means your costs rise as your client base grows.

AI quality. The platform supports training on documents and URLs. The AI handles scripted flows reliably but can struggle with open-ended questions that go beyond the content it was trained on.

Client management. An agency dashboard for managing multiple clients exists and is functional. It is less complete than platforms built specifically for the reseller model.

Integrations. WordPress, Messenger, WhatsApp, and Zapier are supported. Reasonable coverage but narrower than some competitors.

Limitations for US/UK agencies. The per-client cost structure means your costs grow proportionally with your revenue. At 20 clients, you are paying meaningfully more than at 5. US and UK agencies scaling beyond 10 to 15 clients will find the margin pressure increases rather than decreases.

Verdict: A workable white label option, particularly if live chat handoff is a hard client requirement. The per-client cost structure limits margin as you scale beyond a small portfolio.

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3. Stammer

Best for: Agencies already embedded in the GoHighLevel ecosystem.

Stammer is a white label AI chatbot platform that has built its user base largely among GoHighLevel (GHL) users. The GHL integration is its clearest differentiator. Outside that ecosystem, the value proposition is less distinct.

White labeling. Stammer offers white label branding including a custom domain and a rebranded platform. The white label depth is reasonable for the price point.

Pricing model. Stammer uses a commission-based structure for resellers in some configurations, meaning the platform takes a percentage of the revenue you generate from clients. As discussed in the white label chatbot platforms compared guide, this model works against agencies as they grow. At 20 US clients paying $200/month with a 30% commission, you lose $1,200/month. At 20 UK clients paying £150/month, you lose £900/month. Every month.

AI quality. GPT-powered with training on custom data. Performance is adequate for standard client use cases.

Client management. The sub-account structure supports multi-client management. The experience is smoother if you are already on GHL and rougher if you are not.

Limitations. Commission model penalizes growth. Strong GHL dependency means agencies on other stacks get limited ecosystem value. For a full alternatives comparison, see the best Stammer AI alternatives guide.

Verdict: Reasonable for GHL agencies adding AI chatbots as a service. For US or UK agencies outside that ecosystem who want to maximize margins on a growing client base, the commission structure is a significant disadvantage.

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4. Mirrorfly

Best for: Development teams building white label messaging into their own applications, not chatbot resellers.

Mirrorfly appears in searches for white label chat platforms, which is why it is included here. But it is important to be clear about what it actually is. Mirrorfly is a white label messaging SDK and communication infrastructure platform. It is built for software developers who want to embed chat, voice, and video into their own applications.

White labeling. In the application development sense, yes. You can build a fully branded messaging product on Mirrorfly’s infrastructure. This is not the same as reselling a chatbot service to business clients.

Pricing model. Enterprise licensing aimed at software companies building products. Not structured for agencies selling chatbot services to SMB clients.

AI quality. Mirrorfly is messaging infrastructure, not an AI chatbot builder. There is no URL training, no knowledge base, and no conversation AI out of the box.

Client management. Not applicable for agency chatbot reselling. You would need to build a management layer from scratch.

Limitations for US/UK agencies. Requires a development team to implement. No no-code builder. No reseller dashboard. Setup time is measured in weeks or months rather than hours.

Verdict: Not a whitelabel chatbot platform for agency resellers. Valuable for development teams building messaging into software products. US and UK chatbot agencies should look elsewhere.

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5. Voiceflow

Best for: Designers and developers building sophisticated AI agent flows for a single product or application.

Voiceflow is a collaborative AI agent design platform used by product teams to build complex conversational experiences. It is one of the better tools in the market for designing multi-step agent logic. It is not a whitelabel chatbot reseller platform.

White labeling. Voiceflow has no built-in reseller program for agencies. You can build a chatbot on the platform and deploy it. You cannot sell branded portal access to multiple clients under your own subdomain the way dedicated whitelabel platforms allow.

Pricing model. Priced per editor seat and by usage volume. No flat reseller plan that covers multiple client accounts and lets you keep client revenue.

AI quality. High, for teams that invest in configuration. Voiceflow gives developers fine-grained control over conversation logic, knowledge base integration, and API connections.

Client management. Workspaces and teams exist, but there is no multi-client license dashboard of the kind an agency needs to manage 20 to 50 separate clients from one place.

Limitations for US/UK agencies. Steep learning curve for non-technical agency owners. No native reseller program. Managing multiple client projects becomes expensive and operationally complex at volume. Better suited to building one sophisticated product than running a multi-client agency.

Verdict: Excellent for development teams building AI products. Wrong tool for US or UK agencies that want to resell a branded whitelabel chatbot service to multiple clients without heavy development overhead.

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6. Whisperchat

Best for: Agencies focused specifically on WhatsApp-first chatbot deployments.

Whisperchat is a WhatsApp-centered chatbot platform with white label options. For agencies whose clients primarily need WhatsApp automation, it is worth evaluating. The platform is narrower in scope than full-service whitelabel chatbot platforms.

White labeling. White label options are available. Branding customization is more limited than platforms built for the agency reseller market.

Pricing model. Per-client elements are present in the pricing structure, which compresses margins as your portfolio grows.

AI quality. Focused on scripted conversation flows and WhatsApp Business messaging rather than general-purpose AI trained on a client’s website content.

Client management. Basic multi-client management is available but lacks the depth of platforms designed specifically for agency operations.

Integrations. Strong on WhatsApp. More limited outside that channel. Agencies whose clients want website chatbots alongside WhatsApp will need additional tools.

Limitations for US/UK agencies. WhatsApp Business adoption is higher in the UK than in the US. US agencies with clients that primarily use website chat or SMS will find the channel focus too narrow. UK agencies targeting WhatsApp-active SMBs will find it more relevant but still limited in scope.

Verdict: Viable if your agency specializes purely in WhatsApp automation for UK or South Asian market clients. For agencies serving clients across website and messaging channels, a more complete whitelabel chatbot platform is the better choice.

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7. Botsailor

Best for: Agencies specializing in social media and WhatsApp automation workflows.

Botsailor is a chatbot automation platform built around WhatsApp, Facebook Messenger, and Instagram. It has a white label program for agencies and resellers. The platform excels at social media broadcast and automation rather than intelligent AI conversation.

White labeling. A white label plan is available with custom domain support and reseller branding. The white label depth is functional for social media automation agencies.

Pricing model. Commission or revenue share structures appear in some configurations. Flat fee options exist at higher price points. US and UK agencies on commission-based plans will find the margin structure works against them as client volume grows.

AI quality. Primarily flow-based with limited AI integration. Stronger at broadcast messaging, drip sequences, and automation workflows than at open-ended conversational AI trained on client content. Does not offer URL-based website training.

Client management. A reseller panel allows for client account management. Functional for a social media automation agency with a stable, relatively small client portfolio.

Integrations. Strong on social channels: WhatsApp Business API, Facebook Messenger, Instagram, Telegram. Website chatbot deployment is limited compared to platforms that natively support WordPress, Shopify, and CRM integrations.

Limitations for US/UK agencies. Not suitable for website AI chatbot deployments. AI capability is limited compared to GPT-powered platforms. US agencies with clients outside the social media automation space will find the tool too narrow.

Verdict: A reasonable choice for agencies whose entire business is WhatsApp and social media automation. Not suitable for US or UK agencies building a broader whitelabel chatbot service that includes website chat.

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8. Tidio

Best for: E-commerce businesses deploying chatbots directly on their own store. Not for agency resellers.

Tidio is one of the more visible chatbot and live chat platforms, particularly in the Shopify and WooCommerce ecosystem. It is important to state clearly: Tidio is built for direct business users, not for agencies reselling a branded whitelabel chatbot service.

White labeling. Tidio does not offer a white label reseller program in the agency sense. The Tidio Partners program exists for affiliates and referral arrangements, not for agencies building a branded platform on top of Tidio’s infrastructure.

Pricing model. Priced per end-user business account. An agency managing 20 clients would need 20 separate Tidio subscriptions with no unified view and no margin leverage.

AI quality. Tidio’s Lyro AI performs well for e-commerce: product questions, order tracking, returns, common support queries. For diverse client industries beyond e-commerce, performance is more variable.

Client management. No centralized multi-client dashboard. No sub-account system. No white label branding capability.

Integrations. Excellent for e-commerce: Shopify, WooCommerce, Magento, BigCommerce. Less suited for the mix of service businesses, professional services, and local businesses that make up most UK and US agency client portfolios.

Limitations for US/UK agencies. Tidio is simply not designed for the agency reseller model. There is no efficient path from “I want to resell chatbots to 20 clients” to “I am running a Tidio-based agency” without significant per-account cost and zero brand control.

Verdict: Strong product for e-commerce businesses using it directly. Wrong tool for US or UK agencies looking to build a whitelabel chatbot reseller business.

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9. Landbot

Best for: Marketing teams building conversational landing pages and structured lead capture flows.

Landbot is a no-code chatbot builder with a distinctive visual conversation interface. It has roots in marketing and lead generation use cases. An agency plan exists, but the platform functions differently from whitelabel chatbot platforms built for AI-powered client management at volume.

White labeling. The agency plan includes some white label features, but clients accessing their chatbot management would still encounter Landbot branding. It is not a fully branded portal running on your domain.

Pricing model. Revenue sharing appears in agency configurations. Per-client cost elements exist. The structure limits scalability for agencies beyond a small number of clients.

AI quality. Landbot has added AI capabilities, but its core strength remains structured conversation flows designed manually. Setting up a chatbot requires significantly more time per client than URL-training platforms where the AI learns from existing website content.

Client management. Sub-accounts are available for agencies. The management tooling is less complete than platforms built specifically for multi-client reseller operations.

Integrations. Good for marketing stacks: Zapier, HubSpot, Salesforce, Slack, Google Sheets. Less native support for WhatsApp, website embedding across multiple CMS platforms, and the operational tools that UK and US service business clients typically use.

Limitations for US/UK agencies. The manual flow design approach does not scale efficiently. Charging clients $200/month or £150/month for a chatbot that takes 8 hours to build per client compresses your effective hourly rate quickly. URL-training platforms eliminate most of that setup time.

Verdict: A good tool if your agency builds bespoke conversational experiences and bills for the design work. Not suited to US or UK agencies building a volume whitelabel chatbot reseller business where setup time and margin per client are the primary constraints.

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10. Botpenguin

Best for: Agencies wanting broad channel coverage at a lower starting cost.

Botpenguin is a multi-channel chatbot platform supporting website chat, WhatsApp, Facebook Messenger, Telegram, and more. It has a white label reseller program and a lower entry price than some competitors. It is positioned as a budget-accessible option for agencies getting started.

White labeling. A white label plan is available with custom domain and branding options. The white labeling covers the essentials, though the depth of customization is more limited than Robofy.

Pricing model. The white label pricing is more accessible at entry level. However, some configurations use revenue share or per-client charges that erode margin as client numbers grow. Flat fee options exist but require checking plan terms carefully.

AI quality. Botpenguin supports AI chatbots with training on website URLs, documents, and FAQ uploads. Performance is adequate for common use cases. For complex, open-ended conversations across diverse industries, the AI is less consistent than newer GPT-powered platforms with stronger training pipelines.

Client management. A reseller panel for managing sub-accounts is included. The experience is functional for smaller portfolios and shows limitations at higher client volumes.

Integrations. Broad channel coverage is the standout feature: website embedding, WhatsApp, Facebook Messenger, Telegram, and some CRM integrations. Integration depth varies by channel.

Limitations for US/UK agencies. AI accuracy gaps become more visible as client complexity increases. White label customization is limited. Scaling beyond 20 to 30 clients can expose gaps in the management tooling. The cost advantage at entry level diminishes if commission or per-client charges apply at scale.

Verdict: A reasonable starting point for agencies in the US or UK who want to test the whitelabel chatbot reseller model at low initial cost. As client volume grows, the pricing structure and AI quality gaps make migration to a stronger platform likely.

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11. Wotnot

Best for: Large agencies and enterprises with complex chatbot requirements and the budget to match.

Wotnot is an enterprise-grade chatbot platform with white label options. It serves large organizations with complex conversation design needs, multi-department deployments, and dedicated support requirements. It is not built for the high-volume, lower-touch SMB agency reseller model.

White labeling. White label capabilities are available including custom branding and domain configuration. Positioned at the higher end of the market.

Pricing model. Enterprise-oriented pricing. For agencies targeting SMB clients and building a scalable whitelabel chatbot reseller business at volume, the cost structure is inefficient relative to flat-fee platforms.

AI quality. Strong AI with support for complex conversation flows, NLP customization, and multiple AI backends. The platform handles sophisticated enterprise use cases well.

Client management. Multi-workspace support exists. The management experience is built for larger, more complex engagements rather than high-volume, lower-touch client portfolios typical of SMB chatbot agencies.

Integrations. Broad enterprise integration coverage: Salesforce, HubSpot, Zendesk, Freshdesk, Slack, WhatsApp, and more. Enterprise depth is a genuine strength.

Limitations for US/UK agencies. Pricing does not align with the economics of an SMB chatbot agency. Setup and configuration complexity is higher than platforms designed for self-serve agency operation. Better suited to three large enterprise accounts than 30 smaller ones.

Verdict: Strong for large-scale enterprise deployments. For US or UK agencies building a scalable whitelabel chatbot reseller business around SMB clients, the cost and complexity are a significant mismatch.

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Side-by-Side Comparison

Platform	Full White Labeling	Pricing Model	AI Trains on Client Website	Client Dashboard	WhatsApp	Entry Price (USD / GBP approx)
Robofy	Yes (domain, logo, emails)	Flat fee	Yes (URL crawl)	Yes, full reseller panel	Yes	$97 / £76 per month
Botsify	Partial (plan-dependent)	Per-client on some plans	Yes	Yes	Yes	Agency plan required
Stammer	Yes	Commission-based	Yes	Yes	Limited	Commission on revenue
Mirrorfly	SDK-level only	Enterprise licensing	No	No	No	Custom quote
Voiceflow	No reseller program	Per-seat / usage	Yes (knowledge base)	No multi-client panel	No	$50+ per editor
Whisperchat	Partial	Per-client elements	Limited	Basic	Yes (primary channel)	Varies
Botsailor	Yes	Commission or flat (higher tier)	No	Yes	Yes	Higher tier required
Tidio	No reseller program	Per account	Yes	No multi-client panel	No	$29+ per client account
Landbot	Partial	Revenue share	Limited (flow-based)	Sub-accounts	No	Agency plan required
Botpenguin	Yes (limited)	Mixed (some revenue share)	Yes	Yes	Yes	Varies by plan
Wotnot	Yes	Enterprise pricing	Yes	Multi-workspace	Yes	Custom quote

How to Choose: US and UK Agency Considerations

The right whitelabel chatbot platform depends on where your agency operates, who your clients are, and how you plan to scale. The considerations are different for US and UK agencies on several points.

For US agencies

The US market for whitelabel chatbot services is large and relatively mature. Digital agencies, marketing firms, and IT consultants in cities like New York, Austin, Chicago, and Los Angeles are already selling chatbot services to SMB clients. The competitive dynamic means pricing pressure is real, which makes the flat fee model especially important. Paying a commission on every dollar you earn from clients is a structural disadvantage in a market where you are also competing on price.

US clients commonly use HubSpot, Salesforce, and Zapier in their tech stacks. Your whitelabel chatbot platform needs to integrate with these tools natively, not through workarounds. Robofy’s native HubSpot and Zapier integrations cover most US SMB client requirements without additional cost.

US-based clients with California operations may have CCPA data handling expectations. Robofy’s EU Ireland data hosting and available DPA cover CCPA-compatible requirements for most agency sales conversations, and the platform does not use client data for AI training.

Common US client verticals where whitelabel chatbots perform strongly: dental and medical offices, real estate agencies, law firms, home services companies, restaurant groups, and SaaS startups. A chatbot trained on a Texas real estate agency’s website can qualify buyer leads and book showings 24 hours a day. A chatbot on a Chicago law firm’s site can capture consultation requests without staff involvement.

For UK agencies

The UK market has specific characteristics that affect platform selection. WhatsApp adoption is higher in the UK than in the US, which means UK clients are more likely to ask for WhatsApp integration alongside website chat. This rules out platforms that only support one channel.

UK GDPR and ICO compliance is a recurring requirement in sales conversations with UK enterprise buyers, particularly financial services firms, healthcare-adjacent businesses, and professional services practices. Robofy’s EU Ireland hosting satisfies UK GDPR data residency requirements under ICO guidance, even post-Brexit, because EEA data transfers are still recognized under UK adequacy decisions. Platforms hosted in the US present more friction in these conversations because you need to rely on UK-US data transfer mechanisms that some procurement teams are uncomfortable with.

Common UK client verticals where whitelabel chatbots generate strong results: estate agents, solicitors, accountants, dental and GP-adjacent health practices, recruitment agencies, and hospitality businesses. An estate agent in Manchester using a chatbot to answer property enquiries and book viewings 24 hours a day has a clear, measurable return. A solicitor in London using one to qualify initial enquiries and book consultations can see a direct impact on fee earner time.

UK agencies should confirm GBP billing availability before committing to a platform. Robofy supports billing in both USD and GBP, which avoids monthly exchange rate variance in your operating costs.

If you are just starting out (either market)

You need a low entry cost, a free tier to build a demo without committing, and a setup process completable without a developer. Robofy’s free entry tier gives you a branded portal and a working chatbot in under an hour. That demo becomes your sales tool before you have paying clients.

If you have 5 to 15 clients

The pricing model starts to matter significantly at this scale. If you are on a commission-based platform at 10 US clients paying $200/month each, a 30% commission costs you $600/month. For UK agencies with 10 clients at £150/month each, a 30% commission costs £450/month. Switching to a flat fee platform is typically the single highest-leverage change an agency can make at this stage. At 10 clients, Robofy’s Accelerator at $97/month (approximately £76/month) covers the full portfolio. At 15 clients, you move to the Growth plan at $127/month (approximately £100/month) and still save over $770/month or £580/month compared to a 30% commission model.

If you are scaling to 30 or more clients

Strong client management tooling becomes critical. At 30 clients, manual account administration destroys the time leverage that makes the reseller model worth running. You need a platform where adding a new client, adjusting their limits, and reviewing their analytics takes minutes rather than involving support tickets or manual processes. At this scale, Robofy’s Enterprise plan at $149/month (approximately £117/month) covers unlimited client licenses. A 30% commission model at 30 clients paying $200/month costs $1,800 in commission alone every month. The flat fee advantage at this scale is over $1,600/month.

The Margin Math in USD and GBP

The pricing model is the most consequential decision you make when choosing a whitelabel chatbot platform. Here is the math for both US and UK agency contexts.

US agency example (15 clients at $200/month each):

Model	Monthly client revenue	Platform cost	Monthly net
Commission (30%)	$3,000	$900	$2,100
Flat fee (Robofy Growth, 15 licenses)	$3,000	$127	$2,873

Annual difference: $9,276 more with the flat fee model.

UK agency example (15 clients at £150/month each):

Model	Monthly client revenue	Platform cost	Monthly net
Commission (30%)	£2,250	£675	£1,575
Flat fee (Robofy Growth, 15 licenses)	£2,250	£100	£2,150

Annual difference: approximately £6,900 more with the flat fee model.

The gap widens every time you add a client on the commission model. On the flat fee model, every new client is almost entirely incremental margin because the platform cost stays fixed.

This is the core reason the Robofy whitelabel chatbot reseller program is structured as a flat fee. The program is built to align with agency interests as they grow, not to take a larger share of your revenue as you become more successful.

Frequently Asked Questions

What is the best whitelabel chatbot platform for UK agencies?

For UK agencies, the key requirements are UK GDPR-compliant data hosting, GBP billing, WhatsApp integration, and a flat fee pricing model. Robofy meets all four. Data is hosted in EU Ireland, which satisfies UK GDPR data residency under ICO guidance. Billing is available in GBP. WhatsApp Business integration is included in all reseller plans. The flat fee starts at approximately £76/month. No commission on client revenue.

Can US digital agencies use Robofy as their whitelabel chatbot platform?

Yes. Robofy’s whitelabel chatbot reseller program is used by agencies across the US, UK, and wider English-speaking markets. Billing is available in USD. Integrations with HubSpot, Salesforce via Zapier, Shopify, and WordPress cover the most common US client tech stacks. The AI trains on any English-language website. There is no geographic restriction on the reseller program.

How much does a whitelabel chatbot reseller program cost in the UK?

Robofy offers four flat fee tiers: Accelerator at $97/month (approximately £76/month) for up to 10 client licenses, Growth at $127/month (approximately £100/month) for up to 15 licenses, Pro at $137/month (approximately £108/month) for up to 20 licenses, and Enterprise at $149/month (approximately £117/month) for unlimited licenses. There is no commission on client revenue, no per-client charge, and no usage-based variable on top of the plan fee. You keep 100% of what clients pay.

Is Robofy GDPR compliant for UK agencies post-Brexit?

Yes. Robofy hosts all data in EU Ireland. Under current UK adequacy decisions, EEA-hosted data satisfies UK GDPR data residency requirements under ICO guidance. Client data is not used for AI model training and can be deleted on request. A Data Processing Agreement is available for enterprise client procurement requirements.

What should a US agency charge clients for a whitelabel chatbot service?

Most US chatbot agencies charge between $150 and $400 per month per client chatbot, depending on the niche, the number of pages the chatbot covers, and whether monthly reporting or ongoing support is included. Local service businesses (dental, medical, real estate, legal) typically pay at the higher end because the business value of captured leads is higher. E-commerce clients typically pay in the mid-range.

Which whitelabel chatbot platforms let you keep 100% of client revenue?

Of the 11 platforms reviewed here, Robofy is the only one that guarantees 100% client revenue retention across all reseller plan tiers with a published flat fee. Some others offer flat fee options at specific plan levels, but commission or revenue share elements appear in lower tiers. Platforms including Stammer, Botsailor, and Landbot use commission or revenue share models in their standard configurations.

How quickly can a US or UK agency set up a client chatbot on Robofy?

For a standard website-based chatbot, most agencies complete the full setup in 30 to 60 minutes: enter the client website URL, wait for the AI to crawl and train, customize the chatbot name and appearance, and paste the embed code onto the client site. More complex setups with multiple conversation flows and CRM integrations take two to four hours. No coding is required at any stage.

Does a whitelabel chatbot need to be set up separately for each client?

Yes, each client gets their own chatbot trained on their own website content. This is what makes the answers accurate and relevant to their specific business. However, the process is quick enough that it does not create a bottleneck at scale. On Robofy, a new client chatbot is typically live within the same day the URL is provided.

Bottom Line

Many of the platforms in this comparison are not actually built for the agency whitelabel chatbot reseller model. Mirrorfly is a developer SDK. Tidio is a direct-to-business ecommerce tool. Voiceflow is a design environment for development teams. These are well-built products for their intended purposes. They are simply the wrong tool for an agency running a multi-client chatbot reseller business in the US or UK.

Of the platforms genuinely designed for whitelabel chatbot reselling, the most consequential distinction is pricing model. Commission-based platforms take more money from you as you grow. Flat fee platforms let you grow without the platform taking a share of that growth.

Robofy leads this comparison for US and UK agencies because it combines complete white labeling with no provider branding, flat fee pricing with 100% client revenue retention, an AI that trains on real client content from a URL, a full multi-client management dashboard, UK GDPR-compliant EU hosting, GBP billing, and broad integration coverage including HubSpot, WhatsApp, WordPress, and Shopify. All of that starts at $97/month (approximately £76/month).

The free entry tier lets you build a working demo under your brand before committing to a paid plan. That demo is also your most effective sales tool for showing US and UK prospects what their own chatbot will look like.

To see pricing tiers, the earnings calculator, and the full reseller program details, visit the Robofy whitelabel chatbot reseller program page.

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