For digital agencies in the US and UK evaluating whitelabel chatbot platforms in 2026, the market has expanded considerably. The harder problem is finding a platform that is actually built for the agency reseller model rather than retrofitted from a direct-to-consumer product.
This comparison covers 11 whitelabel chatbot platforms in detail. Each one is assessed on the criteria that matter to agencies running client portfolios: white label depth, pricing model and margin structure, AI quality, and client account management. Pricing is shown in both USD and GBP throughout, because the margin math looks different depending on where your agency operates. Robofy is reviewed first because it leads on every metric that matters for a growing chatbot reseller business.
What to Look For in a Whitelabel Chatbot Platform
Before reviewing each platform, here are the five criteria used throughout this comparison. These apply whether you are running an agency in Chicago, London, Manchester, or Miami.
Complete white labeling. Your logo, your subdomain, your email domain, and no trace of the underlying provider anywhere the client sees. Partial white labeling, where the provider name still appears in footers or system emails, undermines the agency model entirely. When a client spots it, the first question is why they are paying you instead of going direct.
Flat fee over commission. Some whitelabel chatbot platforms take a percentage of what you charge your clients. That model works against you as you grow. With 20 clients each paying $200/month (or £150/month for UK agencies), a 30% commission costs you $1,200 or £900 every month for doing nothing new. A flat monthly reseller fee means your margins improve with every new client rather than shrink.
AI quality and accuracy. A chatbot that makes up answers costs you clients. The AI must learn from each client's own website content and decline to guess when it does not have reliable information. This is not a given on every platform.
Client management tools. When you have 20 or 30 clients, you need a dashboard that lets you create accounts, set limits, and monitor performance without manual work or support tickets to the provider.
Channel and integration coverage. US clients frequently ask about HubSpot, Salesforce, and Zapier. UK clients ask about WhatsApp Business, WordPress, and booking systems. The more integrations a whitelabel chatbot platform covers natively, the fewer awkward conversations you have during the sales process.
With those criteria in place, here is how the 11 platforms compare.
1. Robofy
Best for: US and UK agencies building a scalable whitelabel chatbot business with full brand control and predictable costs.
Robofy is the best whitelabel chatbot platform for agencies that want to run a proper reseller operation rather than cobble together a partial solution. Every part of the client experience, from the login portal to system emails to the embedded chat widget, carries your brand. There is no Robofy branding anywhere a client sees.
White labeling depth. Clients log in at your subdomain (for example, app.youragency.com or app.youragency.co.uk). All system emails come from your domain. The chat widget shows your client's brand. The reseller dashboard shows your logo. There is no "Powered by Robofy" footer, no watermark, and no third-party name in any client-facing screen.
Pricing model. Four flat monthly tiers: Accelerator at $97/month (approximately £76/month) for up to 10 client licenses, Growth at $127/month (approximately £100/month) for up to 15 licenses, Pro at $137/month (approximately £108/month) for up to 20 licenses, and Enterprise at $149/month (approximately £117/month) for unlimited licenses. You keep 100% of what your clients pay. There is no commission, no revenue share, and no per-client charge on top of the plan fee. The platform cost stays fixed whether you have 5 clients or 50.
AI quality. Point the platform at a client's website URL and it crawls the pages, learns the content, and trains itself to answer customer questions accurately. A dental clinic in Birmingham or a real estate agency in Austin gets a chatbot that answers questions using the client's own words, pricing, and services. The AI declines to answer questions outside the scope of the content it was trained on rather than guessing.
Beyond FAQ bots. Robofy agents handle multi-turn conversations, qualify leads, book appointments, and connect with CRM and booking systems. For US agencies whose clients use HubSpot or Salesforce, and for UK agencies whose clients use booking platforms, these integrations are included in the plan.
Client management. The reseller dashboard lets you create sub-accounts, assign licenses, set usage limits per client, and view analytics across your entire portfolio from one screen. Everything that would otherwise require a support ticket is handled inside the dashboard in minutes.
Integrations. WhatsApp, WordPress, Shopify, Wix, WooCommerce, Zapier, HubSpot, Slack, and Facebook Messenger are all included at no extra cost.
US and UK compliance. All data is hosted in EU Ireland. For UK agencies, this satisfies UK GDPR data residency requirements under ICO guidance, even post-Brexit. For US agencies selling to enterprise clients, EU hosting with a DPA available covers most procurement compliance requirements. This is standard across all plans, not an add-on.
Billing currency. Robofy accepts billing in USD and GBP, which matters for UK agencies managing expenses in sterling.
Free to join. The program has a free entry tier that includes a custom subdomain, white label branding, and basic chatbot functionality. US and UK agencies can evaluate the platform and build a live demo before committing to a paid plan.
For the full breakdown of how the reseller program works, earnings potential, and step-by-step setup, see the Robofy whitelabel reseller program complete overview.
Verdict: The strongest whitelabel chatbot platform for agencies in the US and UK in 2026. Full white labeling, flat fee pricing, complete client management tooling, and an AI that trains on real client content. Starts at $97/month with 100% revenue retention.
3. Stammer
Best for: Agencies already embedded in the GoHighLevel ecosystem.
Stammer is a white label AI chatbot platform that has built its user base largely among GoHighLevel (GHL) users. The GHL integration is its clearest differentiator. Outside that ecosystem, the value proposition is less distinct.
White labeling. Stammer offers white label branding including a custom domain and a rebranded platform. The white label depth is reasonable for the price point.
Pricing model. Stammer uses a commission-based structure for resellers in some configurations, meaning the platform takes a percentage of the revenue you generate from clients. As discussed in the white label chatbot platforms compared guide, this model works against agencies as they grow. At 20 US clients paying $200/month with a 30% commission, you lose $1,200/month. At 20 UK clients paying £150/month, you lose £900/month. Every month.
AI quality. GPT-powered with training on custom data. Performance is adequate for standard client use cases.
Client management. The sub-account structure supports multi-client management. The experience is smoother if you are already on GHL and rougher if you are not.
Limitations. Commission model penalizes growth. Strong GHL dependency means agencies on other stacks get limited ecosystem value. For a full alternatives comparison, see the best Stammer AI alternatives guide.
Verdict: Reasonable for GHL agencies adding AI chatbots as a service. For US or UK agencies outside that ecosystem who want to maximize margins on a growing client base, the commission structure is a significant disadvantage.
5. Voiceflow
Best for: Designers and developers building sophisticated AI agent flows for a single product or application.
Voiceflow is a collaborative AI agent design platform used by product teams to build complex conversational experiences. It is one of the better tools in the market for designing multi-step agent logic. It is not a whitelabel chatbot reseller platform.
White labeling. Voiceflow has no built-in reseller program for agencies. You can build a chatbot on the platform and deploy it. You cannot sell branded portal access to multiple clients under your own subdomain the way dedicated whitelabel platforms allow.
Pricing model. Priced per editor seat and by usage volume. No flat reseller plan that covers multiple client accounts and lets you keep client revenue.
AI quality. High, for teams that invest in configuration. Voiceflow gives developers fine-grained control over conversation logic, knowledge base integration, and API connections.
Client management. Workspaces and teams exist, but there is no multi-client license dashboard of the kind an agency needs to manage 20 to 50 separate clients from one place.
Limitations for US/UK agencies. Steep learning curve for non-technical agency owners. No native reseller program. Managing multiple client projects becomes expensive and operationally complex at volume. Better suited to building one sophisticated product than running a multi-client agency.
Verdict: Excellent for development teams building AI products. Wrong tool for US or UK agencies that want to resell a branded whitelabel chatbot service to multiple clients without heavy development overhead.
7. Botsailor
Best for: Agencies specializing in social media and WhatsApp automation workflows.
Botsailor is a chatbot automation platform built around WhatsApp, Facebook Messenger, and Instagram. It has a white label program for agencies and resellers. The platform excels at social media broadcast and automation rather than intelligent AI conversation.
White labeling. A white label plan is available with custom domain support and reseller branding. The white label depth is functional for social media automation agencies.
Pricing model. Commission or revenue share structures appear in some configurations. Flat fee options exist at higher price points. US and UK agencies on commission-based plans will find the margin structure works against them as client volume grows.
AI quality. Primarily flow-based with limited AI integration. Stronger at broadcast messaging, drip sequences, and automation workflows than at open-ended conversational AI trained on client content. Does not offer URL-based website training.
Client management. A reseller panel allows for client account management. Functional for a social media automation agency with a stable, relatively small client portfolio.
Integrations. Strong on social channels: WhatsApp Business API, Facebook Messenger, Instagram, Telegram. Website chatbot deployment is limited compared to platforms that natively support WordPress, Shopify, and CRM integrations.
Limitations for US/UK agencies. Not suitable for website AI chatbot deployments. AI capability is limited compared to GPT-powered platforms. US agencies with clients outside the social media automation space will find the tool too narrow.
Verdict: A reasonable choice for agencies whose entire business is WhatsApp and social media automation. Not suitable for US or UK agencies building a broader whitelabel chatbot service that includes website chat.
9. Landbot
Best for: Marketing teams building conversational landing pages and structured lead capture flows.
Landbot is a no-code chatbot builder with a distinctive visual conversation interface. It has roots in marketing and lead generation use cases. An agency plan exists, but the platform functions differently from whitelabel chatbot platforms built for AI-powered client management at volume.
White labeling. The agency plan includes some white label features, but clients accessing their chatbot management would still encounter Landbot branding. It is not a fully branded portal running on your domain.
Pricing model. Revenue sharing appears in agency configurations. Per-client cost elements exist. The structure limits scalability for agencies beyond a small number of clients.
AI quality. Landbot has added AI capabilities, but its core strength remains structured conversation flows designed manually. Setting up a chatbot requires significantly more time per client than URL-training platforms where the AI learns from existing website content.
Client management. Sub-accounts are available for agencies. The management tooling is less complete than platforms built specifically for multi-client reseller operations.
Integrations. Good for marketing stacks: Zapier, HubSpot, Salesforce, Slack, Google Sheets. Less native support for WhatsApp, website embedding across multiple CMS platforms, and the operational tools that UK and US service business clients typically use.
Limitations for US/UK agencies. The manual flow design approach does not scale efficiently. Charging clients $200/month or £150/month for a chatbot that takes 8 hours to build per client compresses your effective hourly rate quickly. URL-training platforms eliminate most of that setup time.
Verdict: A good tool if your agency builds bespoke conversational experiences and bills for the design work. Not suited to US or UK agencies building a volume whitelabel chatbot reseller business where setup time and margin per client are the primary constraints.
11. Wotnot
Best for: Large agencies and enterprises with complex chatbot requirements and the budget to match.
Wotnot is an enterprise-grade chatbot platform with white label options. It serves large organizations with complex conversation design needs, multi-department deployments, and dedicated support requirements. It is not built for the high-volume, lower-touch SMB agency reseller model.
White labeling. White label capabilities are available including custom branding and domain configuration. Positioned at the higher end of the market.
Pricing model. Enterprise-oriented pricing. For agencies targeting SMB clients and building a scalable whitelabel chatbot reseller business at volume, the cost structure is inefficient relative to flat-fee platforms.
AI quality. Strong AI with support for complex conversation flows, NLP customization, and multiple AI backends. The platform handles sophisticated enterprise use cases well.
Client management. Multi-workspace support exists. The management experience is built for larger, more complex engagements rather than high-volume, lower-touch client portfolios typical of SMB chatbot agencies.
Integrations. Broad enterprise integration coverage: Salesforce, HubSpot, Zendesk, Freshdesk, Slack, WhatsApp, and more. Enterprise depth is a genuine strength.
Limitations for US/UK agencies. Pricing does not align with the economics of an SMB chatbot agency. Setup and configuration complexity is higher than platforms designed for self-serve agency operation. Better suited to three large enterprise accounts than 30 smaller ones.
Verdict: Strong for large-scale enterprise deployments. For US or UK agencies building a scalable whitelabel chatbot reseller business around SMB clients, the cost and complexity are a significant mismatch.
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