Robofy
Most digital agencies reach a point where they want to add a recurring revenue service without spending 12 months building a product. The Robofy white label reseller program is built for exactly that. You get a fully functional AI chatbot platform, put your brand on it, and sell it to clients at whatever price you choose. Robofy stays invisible. Your clients see your logo, your domain, and your name.
This is a full overview of how the program works, what you earn, who it is best for, and how to get set up.
How the Robofy White Label Reseller Program Works
The model is simple. Robofy builds and maintains an AI chatbot platform. You license it under a white label agreement, brand it with your logo and domain, and resell it to your clients as your own service.
Your clients never interact with Robofy. They log in to your platform, at your subdomain, and see your branding throughout. You set your own prices, create your own packages, and invoice clients directly. Robofy charges you a flat monthly reseller fee. Everything above that is your revenue.
There are three key relationships here:
- You and Robofy: You pay a flat monthly plan. Robofy provides the platform, handles infrastructure, updates the AI, and provides you with reseller support.
- You and your clients: You sell chatbot services at your own price. You provide setup, onboarding, and support. You keep 100% of client payments.
- Your clients and their customers: The chatbot runs on your client’s website, WhatsApp, or other channels, answering customer questions 24 hours a day under your client’s brand.
What You Get as a Reseller
Full white label branding Your subdomain, your logo, your color scheme. The client portal, the chat widget, and all system emails come from your brand. Robofy does not appear anywhere in the client experience.
No-code AI chatbot builder Set up a chatbot for any client by pointing the system at their website URL. The AI crawls the pages, learns the content, and becomes ready to answer customer questions. No coding required. Most chatbots are ready to deploy in under an hour.
License management dashboard Create client accounts, assign licenses, set usage limits, and manage your entire portfolio from one place. You do not need to contact Robofy to make account changes for your clients.
Multi-channel deployment Clients can deploy chatbots on their website, on WhatsApp Business, and on Facebook Messenger. All from the same platform.
AI agents, not just FAQ bots The platform has moved beyond simple question-answering. Robofy agents can qualify leads, book appointments, handle multi-turn conversations, and integrate with client CRM and booking systems.
50+ languages The chatbot automatically detects and responds in the language the visitor is using. This is particularly useful for European agencies selling to multilingual markets.
Integrations WordPress, Shopify, Wix, WooCommerce, Zapier, HubSpot, Slack, and WhatsApp are all supported. All integrations are included in the white label plan.
Reseller support Onboarding assistance, training materials, and sales resources are provided. Pro and Enterprise resellers get a dedicated account manager.
What You Earn
There is no fixed answer here because you set your own prices. But here is how the math typically works for agencies using the program.
A common pricing model for chatbot agencies is a monthly retainer per client. In the USA and Western Europe, this typically ranges from $150 to $400 per month depending on the niche, the level of customization, and the support included.
Using a conservative $200/month per client:
| Number of clients | Monthly revenue | Platform cost (monthly equivalent) | Monthly net |
|---|---|---|---|
| 5 | $1,000 | $67 (Accelerator) | $933 |
| 10 | $2,000 | $67 (Accelerator) | $1,933 |
| 20 | $4,000 | $92 (Pro plan) | $3,908 |
| 50 | $10,000 | $100 (Enterprise plan) | $9,900 |
Because the platform cost is flat, your margin improves as you grow. This is the opposite of commission-based programs, where the platform takes more money from you the more successful you become.
The interactive earnings calculator on the white label chatbot reseller program page lets you model your own numbers with your own client price point.
Reseller Plans Explained
Robofy offers four reseller tiers, billed yearly, all of which include unlimited AI chatbots and agents:
Accelerator ($799/year, about $67/month) Entry-level plan for agencies getting started. Covers up to 10 client licenses with 1,000,000 AI credits per month (approximately 16,000 chatbot messages). Includes all core features: white label branding, no-code builder, multi-channel deployment, and all integrations.
Growth ($999/year, about $83/month) For agencies building their client base. Up to 15 client licenses with 1,200,000 AI credits per month (approximately 19,000 messages). Everything in Accelerator plus higher throughput for growing portfolios.
Pro ($1,099/year, about $92/month) For established agencies with a steady client roster. Up to 20 client licenses with 1,400,000 AI credits per month (approximately 22,000 messages). Designed for agencies that have found their model and are running it at volume.
Enterprise ($1,199/year, about $100/month) For agencies that have outgrown fixed license limits. Unlimited client licenses with 1,600,000 AI credits per month (approximately 25,000 messages). No ceiling on the number of clients you can onboard.
A 14-day free trial is available for agencies who want to explore the platform before committing to a paid plan.
Who Is This For
The Robofy white label reseller program works best for:
Digital agencies looking to add a recurring revenue service without product development costs. The platform does the heavy lifting. The agency handles sales, onboarding, and client relationships.
Freelancers and consultants who want to move from project-based income to monthly retainer income. A portfolio of 10 chatbot clients at $200/month creates $2,000/month in recurring revenue with manageable ongoing work.
IT and web development agencies with existing client relationships. Adding chatbots as an upsell to existing clients is easier than finding new ones. Clients who already trust you are easier to sell to.
Marketing agencies that want to offer clients something that demonstrably generates leads and reduces support costs. The chatbot’s analytics show conversations, leads captured, and questions asked, which makes it easy to demonstrate ROI.
It is not the right fit for agencies that want to build proprietary AI technology, or businesses with very specialized requirements that off-the-shelf AI cannot meet.
GDPR and US Compliance
For European agencies and clients:
Robofy data is hosted in EU Ireland. All data stays within the EEA. The platform is designed for GDPR compliance: client data is not shared with third parties, is not used for AI training, and can be deleted on request. A Data Processing Agreement is available for enterprise clients who need it for procurement.
This is not an add-on or an extra cost. EU hosting and GDPR compliance are standard across all reseller plans. European agencies can sell to enterprise clients with procurement requirements without concern about data residency.
For US agencies and clients:
The platform is available globally and works with US-based clients without restriction. Pricing is available in USD. All integrations including Shopify, HubSpot, and Zapier work the same way for US-based deployments.
Step-by-Step Setup
Getting from sign-up to your first live client chatbot takes less than two days for most agencies.
Step 1: Choose your plan Start with the 14-day free trial to explore the platform, or go straight to the Accelerator plan if you already have clients in mind.
Step 2: Set up your white label panel Point a subdomain of your domain at Robofy’s CNAME. The system automatically provisions SSL and sets up your branded panel. Upload your logo, choose your colors, and configure your agency name in system emails.
Step 3: Build your first chatbot Enter a client’s website URL. The AI crawls and trains on the content. Customize the chatbot name, appearance, and any specific responses you want to define manually. Test it in the preview before deploying.
Step 4: Deploy to the client site Paste the embed code onto the client’s website, or use the native WordPress or Shopify plugin. The chatbot goes live immediately.
Step 5: Monitor and report Use the analytics dashboard to track conversations, leads captured, and common questions. Share a monthly report with your client to demonstrate value.
Getting Started
The fastest way to evaluate the program is to sign up for the 14-day free trial and build a demo chatbot using your own agency website as the training source. You will have a working, branded chatbot in under an hour. That same chatbot becomes your sales tool for showing prospects what their own chatbot would look like.
For a full breakdown of features, pricing, and the earnings calculator, visit the Robofy white label chatbot reseller program page.
If you are comparing platforms before deciding, read our white label chatbot platforms compared guide for a detailed look at what separates flat-fee programs from commission-based ones.
For European agencies with specific GDPR or multilingual requirements, the white label reseller programs guide for European agencies covers the key considerations in detail.
To see what the agents themselves can do beyond answering questions, read about white label AI agents, or use our checklist for choosing a white label AI agent platform.
If you are comparing plans for your own business rather than for resale, see AI chatbot pricing for the plans and how AI credits are charged.