Looking for the best SaaS reseller programs to grow your revenue without building software from scratch? You're in the right place. Whether you're a freelancer, digital agency, or growing startup, joining a SaaS reseller program lets you sell proven, branded software to clients - and keep most (or all) of the revenue.
The global SaaS market is projected to exceed $700 billion by 2030, according to Statista. That represents a massive opportunity for anyone ready to become a SaaS reseller today.
In this guide, we walk through the top 13 SaaS reseller programs available in 2026, what makes each worth considering, and how to pick the right one for your business.
What is a SaaS Reseller Program?
A SaaS reseller program allows a business or agency to sell another company's software under its own brand. As a SaaS reseller, you add your own branding, set your own pricing, and build a recurring revenue stream - without the cost and risk of product development.
For example, imagine Tech Innovations Inc. creates CRM software and offers it for reselling. Solutions Plus LLC rebrands it, sets their own prices, and sells it to their clients. Solutions Plus LLC earns through this SaaS reseller arrangement without ever writing a line of code.
According to Gartner, businesses that adopt white label SaaS solutions consistently report faster time-to-market and higher margins compared to those building in-house tools. That is precisely why SaaS reseller programs have grown so rapidly.
How Many SaaS Reseller Programs Exist?
There are over 100 companies that offer white label SaaS reseller programs. Picking the best one can be a lengthy process. We have simplified the task by selecting 13 programs that are highly beneficial across different niches.
Why white label SaaS reseller programs are so popular:
- Higher profit margins compared to traditional reselling
- Reduced production and staffing costs
- Fully customizable branding with your logo and domain
- Recurring monthly revenue from subscribed clients
- Quick time-to-market - no development needed
If you are considering SaaS reseller programs, you are likely already aware of the core benefits. However, choosing the wrong one carries risk. This guide will help you find the best white label SaaS reseller fit for your specific audience.
Top 13 SaaS Reseller Programs in 2026
1. Robofy – AI Chatbot SaaS Reseller Program
Want to enter the rapidly growing AI industry? Robofy's white label AI chatbot reseller program is one of the most compelling SaaS reseller programs in 2026. You get a fully branded AI chatbot platform to sell to clients - no coding or technical knowledge required.
The key differentiator: unlike most SaaS reseller programs that take a cut of your revenue, Robofy charges a flat reseller fee and lets you keep 100% of what your clients pay.
Key Features:
- Unlimited web pages to crawl per client chatbot
- Real-time chat inbox and monitoring
- Chat ratings and detailed analytics
- Use your own domain name - full white-label branding
- Set your own prices with zero commission to Robofy
Compensation Structure:
Clients pay you directly. Robofy charges only a flat reseller cost. No commissions, no revenue share - making this one of the most margin-friendly SaaS reseller programs available.
👉 Explore the Robofy Reseller Program
2. Growby – WhatsApp Marketing Software Reseller
Growby offers a white label SaaS reseller program for WhatsApp marketing software. You can white-label the entire platform with your branding and resell it to clients as your own product.
Key Features:
- Full freedom to set your own pricing
- Earn from Day 1 with the pre-built platform
- Choose between hosted and self-hosted deployment
Compensation Structure:
No commissions owed to Growby. You work independently and keep everything clients pay.
Pro Tip: Combine Robofy's AI chatbot with Growby's WhatsApp tool to offer clients a complete customer engagement suite. See how Robofy's WhatsApp chatbot integration works alongside marketing automation.
3. Unlayer – Email and Landing Page Builder Reseller
Unlayer is a white label email and landing page builder - ideal for agencies wanting to offer branded design tools to their clients without building a drag-and-drop editor from scratch.
Key Features:
- Intuitive drag-and-drop editor
- Advanced elements: countdown timers, carousels
- Library of pre-designed responsive HTML email templates
Read what real users say on G2 - Unlayer reviews.
4. Howuku – Conversion Optimization Reseller
Howuku is a conversion optimization and UX analytics platform. Through its white label SaaS reseller program, digital marketers and agencies can sell it under their own brand to website owners who want to improve performance.
Key Features:
- Heatmap visualization to understand visitor behavior
- A/B testing across different page variants
- Session recording and funnel analysis
5. SocialPilot – Social Media Management Reseller
SocialPilot is a well-established social media management platform offering a strong SaaS reseller program. It is especially suited for marketing agencies managing multiple client accounts.
Key Features:
- API integration for custom workflows
- Bulk post scheduling across all major networks
- Unified social media inbox for client management
Check independent reviews on G2 and Capterra.
6. Ecwid – White Label Ecommerce Reseller
Ecwid is a white label SaaS ecommerce platform. It lets agencies and hosting companies offer fully branded ecommerce stores to their clients, with Ecwid handling all the technical maintenance in the background.
Key Features:
- Ecwid manages all platform updates and maintenance
- Flexible, self-determined pricing for resellers
- Central dashboard to manage all client stores
7. Zopto – LinkedIn Automation Reseller
Zopto helps businesses automate LinkedIn prospecting. As a SaaS reseller, you can offer Zopto's tools to clients using Sales Navigator or LinkedIn Premium accounts who need a systematic outreach pipeline.
Key Features:
- Advanced audience filtering to target ideal client profiles
- Automated outreach and follow-up sequences
- Set your own reseller pricing
8. DashClicks – White Label Agency Platform
DashClicks is a project management and fulfillment platform built specifically for digital marketing agencies. As a white label SaaS reseller, you can rebrand the entire platform and offer it to your agency clients.
Key Features:
- Streamlined task and client reporting management
- Centralized monitoring of all digital marketing campaigns
- Fully white-labeled dashboard with your branding
9. Brevo – Email Marketing SaaS Reseller
Brevo (formerly Sendinblue) is a top-rated email service provider with a solid white label SaaS offering. It is one of the most popular SaaS reseller programs for email-focused agencies.
Key Features:
- Custom domain with white-labeled logins for each client
- Reusable branded email templates
- Fully customizable interface
See thousands of user reviews on G2 - Brevo reviews.
10. AppInstitute – White Label App Builder Reseller
AppInstitute offers a white label app builder that lets you create mobile apps for clients without any coding. This is a particularly strong SaaS reseller program for agencies serving small businesses.
Key Features:
- Simple drag-and-drop app builder interface
- Unbranded dashboard for full customization
- Designed to be accessible to non-technical users
11. Inbox Army – White Label Email Marketing Services
Inbox Army offers white label email marketing services that agencies can resell under their own brand - covering everything from strategy to execution.
Key Features:
- Campaign reviews, analysis, and performance reporting
- Full email strategy, planning, and production services
12. Infusion – White Label Video Production Reseller
Infusion provides white label SaaS reseller services for video production. You get access to professional-grade video creation capacity to resell to clients who need video content at scale.
Key Features:
- Resell video services at your own price
- Handles both long-form campaigns and short promotional videos
13. ActiveCampaign – Marketing Automation SaaS Reseller
ActiveCampaign offers a SaaS reseller program for its marketing automation platform - one of the most widely used in the industry and suitable for any business size.
Key Features:
- Dedicated onboarding team supporting new reseller partners
- Reseller commission of 25–30% on referred accounts
Read what resellers say on G2 - ActiveCampaign reviews.
How to Choose the Right SaaS Reseller Program
With so many SaaS reseller programs available, narrowing down your options requires asking the right questions before committing.
1. What is the compensation model?
Some SaaS reseller programs pay commissions (ActiveCampaign: 25–30%), while others like Robofy and Growby let you keep 100% of client revenue. Know which model suits your business margins before choosing.
2. Is it truly white-label?
Not every "reseller program" includes full white-labeling. Confirm the platform supports your own domain, custom logo, and branded login pages - especially if brand perception matters to your clients.
3. What does partner support look like?
As a SaaS reseller, you become the primary support layer for your clients. Choose programs with strong, responsive partner support so you can resolve issues fast and maintain client trust.
4. Does it match your existing client base?
The best SaaS reseller program is the one your clients already need. If you serve ecommerce businesses, tools like Ecwid or DashClicks are better fits than email-focused platforms.
5. Is there a growth ceiling?
Look for SaaS reseller programs with no client caps and scalable pricing tiers. The strongest programs let you grow indefinitely without renegotiating terms.
Conclusion: Which SaaS Reseller Program Is Right for You?
SaaS reseller programs offer a powerful way to grow revenue without building software from the ground up. The key is matching the right program to your existing strengths and client base.
For agencies and consultants ready to enter the AI space, Robofy's AI chatbot reseller program stands out among all SaaS reseller programs - offering 100% revenue retention, full white-labeling, and a low barrier to entry. For businesses serving ecommerce or social media clients, tools like Ecwid and SocialPilot are excellent picks.
Explore more reseller guides and tips on the Robofy Blog, and take the first step toward building a profitable SaaS reseller business in 2026.
